There’s no chance you walked in the wrong exhibitor room in the convention center. Introducing Anime Fusion’s new visual identity! This local organization hosts an annual event to celebrate both retro and new anime titles. The owners looked to expand their audience, attracting their event to those who are not too familiar with anime.
To achieve the challenge, the plan was to build a creative direction that portrayed the event where fans can gather to form a talented community and express their eccentric interest in anime and manga titles. Many of the touch points like the badges, merch, and website reflect these attributes.
+ Brand Strategy
+ Brand Identity
+ Web Design