Health Profession Pathways
Because Pathways is the helping hand college students deserve. Health Profession Pathways is a new program directed by the Pre-Health Student Resource Center at the campus of the University of Minnesota. Pathways mission is to support historically underrepresented students to achieve their goal of becoming a health professional.
For this project, the director of Pathways needed a visual identity that makes this program recognizable to both students and faculty. The program is about providing a personalized roadmap for students. To illustrate this message, the logo and other touch points utilize lines as a design element.
+ Brand Strategy
+ Brand Identity
+ Graphic Design