Anime Fusion

There’s no chance you walked into the wrong exhibit hall at the convention center. Introducing Anime Fusion. A local organization that hosts an annual event, in the Twin Cities, to celebrate both retro and new anime titles. The niche event can always count on its community to bring energy and artistic passion to celebrate the genre.


  • UX/ UI Design

  • Information Architecture

Multiple Iphone and pages mockup.


Anime fusion fans face a difficult time navigating the event due to the overwhelming amount of activities and large crowds. All these obstacles lead to frustrations and missing out on highly anticipated panels. Anime Fusion needed a way for fans to have easy access to information in order to navigate the convention in an efficient manner.


The recommendation was an app that allows fans to find essential amenities offered and the ability to create their own personalized agenda for each event day. The scheduling features gives fans an overview of sessions like speakers and contests. The user interface maintained Anime Fusion’s eccentric brand standards while each part of the app resembled the layout of a manga page.

Moodboard for Anime Fusion project. Features a color scheme, typographic elements and images.

Visual Identity

An identity system was developed beforehand; elements included color, type, logo and patterns. This direction, described as eccentric and familiar, was chosen to cater fans who are highly knowledgable to the niche.

Function 1:

Schedules and events.

iPhone mock up event page. Features a calendar icon and notification bell.iPhone mockup. Option to schedule an event on Friday, Saturday or Sunday.iPhone mockup. Friday schedule list
iPhone mock up. Speaker page with an image of a Japanese voice actor and his description.


The process of scheduling a specific session is both intuitive and gives the fan a sense of anticipation. Each event has their own page with a brief description and the fan has the ability to add the event to their schedule.

Black cap with logo on the front. Yellow event badge with lanyard.

Function 2:

Map and directions.

Anime Fusion fans can now efficiently get to their desired session or find an essential amenity. This function shows a simplified map with the added ability to receive simple directions to a desired location.

Iphone map directions. Features a map of a generic convention center.Iphone mockup. Features map directions.