Before any design, like a logo, can be done, one needs know where they are going. A map that navigates where you want to go. This is brand strategy. Strategy involves diagnosing the problems and taking coherent actions with the help of design.
Why Strategy works
Get your message right the first time. You tell a consistent & coherent story.
Understand your offering. Build uniqueness in the industry.
Speak to your audience’s language. Be able to resonate with them and build loyalty.
With a coherent strategy to follow, design allows us to determine a solution to the problem at hand. Design involves taking logical steps while at the same time welcoming creative thinking. The end result is a concept that is purposeful and makes an impactful impression.
Why Design works
User centered approach yields pleasing visuals and products that are intuitive. The design solutions proposed look to best serve the needs of individuals involved.
Solves the correct problem through a guided process. Steps like research, problem framing and prototyping can lead to innovative and meaningful ideas.
Evokes emotion and lasting memory for those you interact with. A well perceived brand shows credibility and trust.