That is OGI eyewear. This independent optical company strives to deliver frames to wearers who want imaginative styles at a great value. OGI eyewear offers optical shops and independent opticians a total of 5 different collections including the vintage Seraphin and the minimalist Red Rose by OGI. This eyewear company is a leader in premium fashion eyewear and each of their frames reflects innovation and originality.
Each brand is looking to expand its visual language but stay true to the original. Another criteria was to remain consistent with this expansion through various print and digital media. To meet these objectives, an audit was first conducted for each brand and identified visual elements that can be further expanded upon or combined together. From that analysis and client feedback, favored elements and graphics were applied. All applications were aimed to uphold the company’s values of quality, originality, and handcrafted.
Display & Exhibits
Materials such as postcards and digital graphics were made to announce trunk show events or a sales promotion. Trunk show material was common to make as the event allowed sales representatives to come into an optical shop and display numerous frames for customers to try. As seen with some of the postcards, customers were encouraged to try and buy multiple pairs.
The purpose of this pocket size dictionary was to explain the inspiration behind each of the frame’s quirky names. The eyewear designer took significant landmarks and cultural motifs from the state of Minnesota and assigned them to each of his frames. That is the story he wanted to tell through this book that was seen by hundreds of attendees at Vision Expo.
This was a channel to continuously remind frame lovers OGI’s fun character and the unique styles that they offer. With 5 other brands to maintain, text and images were greatly used to illustrate each brand’s unique personality and the type of lifestyle the frame may appeal to. Social media had many purposes: to promote event, showcase a new frame, or feature influencers excited about the brand.
Display materials are an essential decor item in independent optical stores in order to bring the best out of a new season collection. Pieces that make up an in-store display include posters, counter cards, acrylic blocks, window clings and many more.